Keith Cupp


Having served in multiple high technology companies at almost every “seat at the management table” building teams and cultures, Keith continues a life of service as president of Gravitas Impact Premium Coaches. For over a decade, he has been quietly conceiving and executing long-term strategy, building great teams, and ensuring that our coaches are cared for, successful and that we are all positively impacting the world while having fun. He is a talented communicator and proven leader who understands corporate culture, collaborative process, and how to assist organizations and their leadership to optimize the balance between people, performance and profit.

In his downtime, Keith discusses geo-politics, strategy and world views with his children and strangers in the airport. He reads The Economist and National Geographic and makes a fantastic habanero deviled egg with bacon garnish.

Sima Patel

VP of Global Operations/General Manager

Sima Patel brings an entrepreneurial spirit, natural leadership skills, and multisite operations management success to the Gravitas Impact team. Skilled in applying effective business acumen, staff training, and process improvement, her expertise drives our operational efficiencies, productivity and overall business growth.

Sima is fluent in both English and Gujarati.

Mary Peters

Event Manager

Always with a ready smile and helpful attitude, Mary Peters brings more than 25 years of hospitality experience to our organization as we strive to provide premium events to our coaching community. She started her career working on special events at the Walt Disney World Resort, and she has planned everything from large tech conferences for thousands of attendees to small intimate meetings for Fortune 100 executives. Mary has a unique perspective on events as she has worked on both the service side of the industry as a meeting planner and the client side as a Catering Sales Manager for Hilton Resorts and Hotels.

Mary is a graduate of the University of Florida with a degree in Advertising and a minor in Business. In addition, she has an extensive background in content development for leadership conferences, and specialized training in environmentally-friendly meetings.

Maureen Chan-Hefflin

Director of IP & Training

Maureen currently focuses on the intellectual property (IP), tools development and training. She brings over 25 years of marketing communication leadership and intercultural experience. Maureen has been instrumental in developing a social sector track for coaches serving clients in the public sector and works to ensure that new and existing IP and tools are accessible to coaches worldwide. She also strategizes with the global trainers to develop, manage and improve certification and training programs for coaches internationally.

Born and raised in Singapore, Maureen came to the U.S. for her tertiary education where she earned her master’s degree in Public Affairs. Before her law school aspirations took a creative turn, Maureen also holds a bachelor’s in English (pre-law) in addition to a degree in Communications (Advertising) at the Edward R. Murrow College of Communication at Washington State University. She serves as an adjunct instructor in Clark College’s Business Technology department, and the American West Vancouver Chinese School board.

Julia Fulmer

Business Development Manager

Julia is a seasoned creative problem solver, talented communicator, natural sales person, inspirational leader and customer advocate. Her diverse and polished skills have empowered individuals and teams through partnering, coaching and teaching peers and new employees, as well as foreign language workers. Julia is highly focused and committed to the accuracy of data and information. 

At Gravitas Impact, Julia manages the application process for both clients and coaches looking to join our community. Outside of work you can find Julia spending time with her family, walking the dog, gardening, and reading.

Shawna Dennis

Office Manager

Shawna is a native Oregonian with over 20 years of accounting, continuous improvement, executive assistant and administrative HR experience. She began working for her family company answering phones and billing since an early age. She has experience in many industries holding key leadership roles.

At Gravitas Impact, Shawna manages billing and service for coaches, scheduling for Keith and keeps the office running smoothly. In her free time, Shawna enjoys salmon fishing and traveling.

McKayla Gallup

Digital Marketing Coordinator

McKayla Gallup is our Digital Marketing Coordinator. She manages our external and members websites, runs our sales and marketing automation platform and provides coaches with content and resources for business development. Her energetic, friendly personality and exceptional attention to detail make her an important resource for coaches and the entire team.

McKayla has worked in all aspects of the marketing field, from data science to content creation. She specializes in Marketing Automation. 





"Thanks to the guidance of our coach, we are all aligned now. As a team, we do a much better job realizing our goals by aligning our day-to-day tasks with our long-term vision and values. Today, we speak in ONE language.”

Thomas Lundgren
CEO & Founder, The One Home Experience


"I continue to value and appreciate the education, the community, and the ever-evolving tools that enable me to achieve my personal and professional goals."

Mark Green
President & Founder, Performance Dynamics Group


“A huge and awesome shift has happened at UMFS within the past two years as a result of our Coach. When you have 375 staff all rowing in the same direction and contributing their gifts toward the greater goals, amazing things happen.”

Nancy Toscano
VP or Strategy, United Methodist Family Service