Join us this week with Petr Ludwig, author of “The End of Procrastination” and founder of With a Bachelor’s Degree in IT, Masters in Law and a Masters in Computer Graphics and Multimedia, Ludwig has a passion for uncovering data on the human condition to facilitate change.

Ludwig believes that CEOs and company leaders have an opportunity to close the gap between what’s happening in their culture and what science tells us needs to happen to make the workplace great.

“What is even more important than happiness at work is seeing purpose in work,” Ludwig explains, “It’s less about buying fuzzball tables and more about inspiring people to find meaning in their work.”

“The problem is that we live in a world full of low-quality information. Understanding the science behind what is important, makes CEOs more competent.”

This concept is important for CEOs too, Ludwig shares. “CEOs need to be leaders of the movement in their own lives to inspire others to find their purpose at work.”

A long term study in Okinawa, Japan revealed that the residents lived an average of 10 years longer due in part to prioritizing their life’s purpose, a Japanese concept called “Ikigai,” or “long life purpose.”  Ludwig recommends that CEOs apply these principles to their own lives first, asking themselves these essential questions:

  1. What am I good at?
  2. What do I love?
  3. What does the world need?
  4. What can I get paid for?

“As a CEO your Ikigai can be, in part, to help others find their Ikigai.”