WHAT ARE THE FOUR DECISIONS®?
In any business, no matter what challenges you face, four critical decisions impact your ability to scale up growth.
Every business leader must address the need to:
1. PEOPLE: Attract and keep the right people
2. STRATEGY: Create a truly differentiated strategy
3. EXECUTION: Tighten up execution habits
4. CASH: Conserve cash to weather the storms
HOW WILL THEY BENEFIT MY BUSINESS?
Once you prioritize and fulfill the Four Decisions®, you will maximize your revenue, profit and time—and ultimately enjoy breakthrough business growth.
HOW DO I APPLY THEM?
It’s not a one-and-done process; the challenges distilled into the Four Decisions® are ongoing. Our specially trained Certified Coaches will help you focus on your most critical decisions at the right times.
HOW DO I LEARN THEM?
Start by reading the Four Decisions® summaries and take the 4D® Assessment. Then partner with us for the executive education and coaching that will help you empower your organization to take full advantage of the Four Decisions®.
FOUR DECISIONS® MINI ASSESSMENT
A simple yet powerful tool developed to help you assess your growth trajectory.
TOOLS TO KICKSTART YOUR GROWTH
Learn how to outline the accountabilities and metrics to get your people doing the right things. Get everyone on the same page with your business strategy for top-line growth. Discover the habits that can give your leadership team back 90% of their time to focus on market-facing activities. Identify concrete ways to increase operating cash flow.
Is everyone in your company aligned with your mission and making the right contributions? If not, the resulting challenges can consume tremendous emotional energy, stealing your focus from other critical decisions.
- Become a magnet for A Players
- Align your team around core values, purpose and shared culture
- Learn how to keep a customer from monopolizing too much energy
Let us help you focus on getting the right people on the bus. It’s amazing what happens when you have a powerful culture, accountabilities and metrics.
Do you have a truly differentiated strategy? A slowdown in top-line revenue growth indicates strategic challenges. Maybe your core customer base has changed. Perhaps your goals need refreshing. Call it your unique selling proposition (USP), differential advantage, or brand promise—you’ll know it’s working when revenues and your bandwidth grow as rapidly as you want.
- Clarify your core values and brand promise
- Discover your SWOTs and trends
- Determine your 3-5 year key strategies to catapult your growth.
Let us help you get everyone on board with a concise, clearly articulated strategy that directs your resources to the right growth activities.
One common challenge that quietly sneaks up on successful growth companies is the subtle transition from excellent, precise execution to passivity, complacency and eventually poor execution. By tightening your execution habits, you can dramatically improve gross margins and profitability while saving time.
- Fine tune processes to run without drama
- Create a culture of accountability
- Learn and apply execution disciplines
Let us help you reduce the time it takes to manage your business by up to 90%, so the leadership team can spend more time on market-facing activities.
Do you have the cash to weather the storms? The primary rule for an entrepreneurial climate is that growth demands a healthy funding forecast. That’s why we encourage companies to calculate their cash conversion cycle, the time that elapses between spending a dollar (marketing, design, rent, wages, etc.) and earning it back. The more you shorten this cycle, the sooner you can overcome entrepreneurial gravity.
- Learn how to measure your cash conversion cycle
- Accelerate cash flow to fuel your evolution
- Improve your sales cycle to make sure you are never short on cash
Let us help you dramatically improve your cash conversion cycle and generate sufficient internal cash to fuel your growth.
LET US MATCH YOU WITH YOUR FOUR DECISIONS® CERTIFIED COACH
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