Join us with Greg Crabtree, speaker, entrepreneur, financial expert and author of Simple Numbers, Straight Talk, Big Profits! As the CEO of Crabtree, Rowe & Berger, PC, he’s dedicated to helping entrepreneurs build the economic engine of their business.

“I often ask entrepreneurs the question, ‘What do you think the appropriate return on invested capital in your business should be?’ Many say anywhere between 15-20%. Would it shock you if I said that the minimum number should be 50%, and the average is closer to 75-90%?”

“The biggest challenge I see facing entrepreneurs is they frequently don’t understand the investment value of their business as it sits in their hands. Until you understand your business as an investment, you’re really just living moment to moment,” Crabtree shares.

In the second part of this two-part podcast, Crabtree outlines what entrepreneurs should expect from their investment capital, and how they can increase their return on that investment.